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Windows 10 is a major release of Microsoft's Windows NT operating system. It is the direct successor to Windows 8.1, which was released nearly two years earlier. It was released to manufacturing on July 15, 2015, and later to retail on July 29, 2015.

 

 

 

 

 

 

[19] Windows 10 was made available for download via MSDN and TechNet, as a free upgrade for retail copies of Windows 8 and Windows 8.1 users via the Windows Store, and to Windows 7 users via Windows Update. Windows 10 receives new builds on an ongoing basis, which are available at no additional cost to users, in addition to additional test builds of Windows 10, which are available to Windows Insiders. Devices in enterprise environments can receive these updates at a slower pace, or use long-term support milestones that only receive critical updates, such as security patches, over their ten-year lifespan of extended support.[20][21] Microsoft has stated that extended support for Windows 10 editions which are not in the Long-Term Servicing Channel will end on October 14, 2025.[17]

Windows 10 received generally positive reviews upon its original release. Critics praised Microsoft's decision to provide the desktop-oriented interface in line with previous versions of Windows, contrasting the tablet-oriented approach of Windows 8, although Windows 10's touch-oriented user interface mode was criticized for containing regressions upon the touch-oriented interface of its predecessor. Critics also praised the improvements to Windows 10's bundled software over Windows 8.1Xbox Live integration, as well as the functionality and capabilities of the Cortana personal assistant and the replacement of Internet Explorer with Microsoft Edge. However, media outlets have been critical of the changes to operating system behaviors, including mandatory update installation, priva

cy concerns over data collection performed by the OS for Microsoft and its partners, and adware-like tactics used to promote the operating system on its release.[22]

Microsoft initially aimed to have Windows 10 installed on over one billion devices within three years of its release;[20] that goal was ultimately reached almost five years after release on March 16, 2020,[23] and is by now most used version in virtually all countries. By January 2018, Windows 10 surpassed Windows 7 as the most popular version of Windows worldwide.[24] As of August 2022, Windows 10 is estimated to have a 72% share of Windows PCs,[24] still 6.2× the share of its successor Windows 11 (and 6.0× of Windows 7). The share has been declining from a January 2022 peak of 82%,[25] since Windows 11, which is now the second most popular Windows version in many countries. Windows 10 has a 58% share of all PCs (the rest being other Windows editions and other operating systems such as macOS and Linux), and a 22% share of all devices (including mobile, tablet and console)[26] are running Windows 10. On June 24, 2021, Microsoft announced Windows 10's successor, Windows 11, which was released on October 5, 2021.[27]

Windows 10 is the final version of Windows which supports 32-bit processors (IA-32 and ARMv7-based) and devices with BIOS firmware. Its successor, Windows 11, requires a device that uses UEFI firmware and a 64-bit processor in any supported architecture (x86-64 for x86 and ARMv8 for ARM).[28]

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Development[edit]

At the Microsoft Worldwide Partner Conference in 2011, Andrew Lees, the chief of Microsoft's mobile technologies, said that the company intended to have a single software ecosystem for PCssmartphonestablets, and other devices: "We won't have an ecosystem for PCs, and one for phones, and one for tablets‍—‌they'll all come together."[29][30]

In December 2013, technology writer Mary Jo Foley reported that Microsoft was working on an update to Windows 8 codenamed "Threshold", after a planet in its Halo franchise.[31] Similarly to "Blue" (which became Windows 8.1),[32] Foley described Threshold, not as a single operating system, but as a "wave of operating systems" across multiple Microsoft platforms and services, quoting Microsoft sources, scheduled for the second quarter of 2015. She also stated that one of the goals for Threshold was to create a unified application platform and development toolkit for Windows, Windows Phone and Xbox One (which all use a similar kernel based on Windows NT).[31][33]

At the Build Conference in April 2014, Microsoft's Terry Myerson unveiled an updated version of Windows 8.1 (build 9697) that added the ability to run Windows Store apps inside desktop windows and a more traditional Start menu in place of the Start screen seen in Windows 8. The new Start menu takes after Windows 7's design by using only a portion of the screen and including a Windows 7-style application listing in the first column. The second column displays Windows 8-style app tiles. Myerson said that these changes would occur in a future update, but did not elaborate.[34][35] Microsoft also unveiled the concept of a "universal Windows app", allowing Windows Store apps created for Windows 8.1 to be ported to Windows Phone 8.1 and Xbox One while sharing a common codebase, with an interface designed for different device form factors, and allowing user data and licenses for an app to be shared between multiple platforms. Windows Phone 8.1 would share nearly 90% of the common Windows Runtime APIs with Windows 8.1 on PCs.[34][36][37][38]

Screenshots of a Windows build purported to be Threshold were leaked in July 2014, showing the previously presented Start menu and windowed Windows Store apps,[33] followed by a further screenshot of a build identifying itself as "Windows Technical Preview", numbered 9834, in September 2014, showing a new virtual desktop system, a notification center, and a new File Explorer icon.[39]

Announcement[edit]

"Windows 9" redirects here. For the Windows versions produced from 1995 to 2000, see Windows 9x. For the Windows version following Windows 8, see Windows 8.1.

On September 30, 2014, Microsoft officially announced that Threshold would be unveiled during a media event as Windows 10. Myerson said that Windows 10 would be Microsoft's "most comprehensive platform ever", providing a single, unified platform for desktop and laptop computers, tablets, smartphones, and all-in-one devices.[40][41][42] He emphasized that Windows 10 would take steps towards restoring user interface mechanics from Windows 7 to improve the experience for users on non-touch devices, noting criticism of Windows 8's touch-oriented interface by keyboard and mouse users.[43][44] Despite these concessions, Myerson noted that the touch-optimized interface would evolve as well on 10.[45]

In regards to Microsoft naming the new operating system Windows 10 instead of Windows 9, Terry Myerson said that "based on the product that's coming, and just how different our approach will be overall, it wouldn't be right to call it Windows 9."[46] He also joked that they could not call it "Windows One" (referring to several recent Microsoft products with a similar brand, such as OneDriveOneNote, and the Xbox One) because Windows 1.0 already existed.[47] At a San Francisco conference in October 2014, Tony Prophet, Microsoft's Vice President of Windows Marketing, said that Windows 9 "came and went", and that Windows 10 would not be "an incremental step from Windows 8.1", but "a material step. We're trying to create one platform, one eco-system that unites as many of the devices from the small embedded Internet of Things, through tablets, through phones, through PCs and, ultimately, into the Xbox."[48]

Further details surrounding Windows 10's consumer-oriented features were presented during another media event held on January 21, 2015, entitled "Windows 10: The Next Chapter". The keynote featured the unveiling of Cortana integration within the operating system, new Xbox-oriented features, Windows 10 Mobile, an updated Office Mobile suite, Surface Hub‍—‌a large-screened Windows 10 device for enterprise collaboration based upon Perceptive Pixel technology,[49] along with HoloLens‑augmented reality eyewear and an associated platform for building apps that can render holograms through HoloLens.[50]

Additional developer-oriented details surrounding the "Universal Windows Platform" concept were revealed and discussed during Microsoft's Build developers' conference. Among them were the unveiling of "Islandwood", which provides a middleware toolchain for compiling Objective-C-based software (particularly iOS) to run as universal apps on Windows 10 and Windows 10 Mobile. A port of Candy Crush Saga made using the toolkit, which shared much of its code with the iOS version, was demonstrated, alongside the announcement that the King-developed game would be bundled with Windows 10 at launch.[51][52][53][54]

At the 2015 Ignite conference, Microsoft employee Jerry Nixon stated that Windows 10 would be the "last version of Windows", a statement that Microsoft confirmed was "reflective" of its view of the operating system being a "service" with new versions and updates to be released over time.[55][56][57] In 2021, however, Microsoft announced that Windows 10 would be succeeded on compatible hardware by Windows 11–and that Windows 10 support will end on October 14, 2025.[58][59]

Release and marketing[edit]

On June 1, 2015, Microsoft announced that Windows 10 would be released on July 29, 2015.[19] On July 20, 2015, Microsoft began "Upgrade Your World", an advertising campaign centering on Windows 10, with the premiere of television commercials in Australia, Canada, France, Germany, Japan, the United Kingdom, and the United States. The commercials focused on the tagline "A more human way to do", emphasizing new features and technologies supported by Windows 10 that sought to provide a more "personal" experience to users.[60][61] The campaign culminated with launch events in thirteen cities on July 29, 2015, which celebrated "the unprecedented role our biggest fans played in the development of Windows 10".[62]

Features[edit]

Main article: Features new to Windows 10

See also: List of features removed in Windows 10

Windows 10 makes its user experience and functionality more consistent between different classes of device and addresses most of the shortcomings in the user interface that were introduced in Windows 8.[43][44][63] Windows 10 Mobile, the successor to Windows Phone 8.1, shared some user interface elements and apps with its PC counterpart.[64]

Windows 10 supports universal apps, an expansion of the Metro-style first introduced in Windows 8. Universal apps can be designed to run across multiple Microsoft product families with nearly identical code‍—‌including PCstabletssmartphonesembedded systemsXbox OneSurface Hub and Mixed Reality. The Windows user interface was revised to handle transitions between a mouse-oriented interface and a touchscreen-optimized interface based on available input devices‍—‌particularly on 2-in-1 PCs, both interfaces include an updated Start menu which incorporates elements of Windows 7's traditional Start menu with the tiles of Windows 8. Windows 10 also introduced the Microsoft Edge web browser, a virtual desktop system, a window and desktop management feature called Task View, support for fingerprint and face recognition login, new security features for enterprise environments, and DirectX 12.

The Windows Runtime app ecosystem was revised into the Universal Windows Platform (UWP).[36][65][66] These universal apps are made to run across multiple platforms and device classes, including smartphones, tablets, Xbox One consoles, and other devices compatible with Windows 10. Windows apps share code across platforms, have responsive designs that adapt to the needs of the device and available inputs, can synchronize data between Windows 10 devices (including notifications, credentials, and allowing cross-platform multiplayer for games), and are distributed through the Microsoft Store (rebranded from Windows Store since September 2017).[67] Developers can allow "cross-buys", where purchased licenses for an app apply to all of the user's compatible devices, rather than only the one they purchased on (e.g., a user purchasing an app on PC is also entitled to use the smartphone version at no extra cost).[37][68][69]

The ARM version of Windows 10 allows running applications for x86 processors through 32-bit software emulation.[70]

On Windows 10, Microsoft Store serves as a unified storefront for apps, video content, and eBooks.[71] Windows 10 also allows web apps and desktop software (using either Win32 or .NET Framework) to be packaged for distribution on Microsoft Store. Desktop software distributed through Windows Store is packaged using the App-V system to allow sandboxing.[72][73]

User interface and desktop[edit]

 

The "Task View" display is a new feature to Windows 10, allowing the use of multiple workspaces.

A new iteration of the Start menu is used on the Windows 10 desktop, with a list of places and other options on the left side, and tiles representing applications on the right. The menu can be resized, and expanded into a full-screen display, which is the default option in Tablet mode.[43][63][74] A new virtual desktop system was added by a feature known as Task View, which displays all open windows and allows users to switch between them, or switch between multiple workspaces.[43][63] Universal apps, which previously could be used only in full screen mode, can now be used in self-contained windows similarly to other programs.[43][63] Program windows can now be snapped to quadrants of the screen by dragging them to the corner. When a window is snapped to one side of the screen, Task View appears and the user is prompted to choose a second window to fill the unused side of the screen (called "Snap Assist").[63] The Windows system icons were also changed.[74]

Charms have been removed; their functionality in universal apps is accessed from an App commands menu on their title bar.[43][63] In its place is Action Center, which displays notifications and settings toggles. It is accessed by clicking an icon in the notification area, or dragging from the right of the screen. Notifications can be synced between multiple devices.[64][74] The Settings app (formerly PC Settings) was refreshed and now includes more options that were previously exclusive to the desktop Control Panel.[75][76]

Windows 10 is designed to adapt its user interface based on the type of device being used and available input methods. It offers two separate user interface modes: a user interface optimized for mouse and keyboard, and a "Tablet mode" designed for touchscreens. Users can toggle between these two modes at any time, and Windows can prompt or automatically switch when certain events occur, such as disabling Tablet mode on a tablet if a keyboard or mouse is plugged in, or when a 2-in-1 PC is switched to its laptop state. In Tablet mode, programs default to a maximized view, and the taskbar contains a back button and hides buttons for opened or pinned programs by default; Task View is used instead to switch between programs. The full screen Start menu is used in this mode, similarly to Windows 8, but scrolls vertically instead of horizontally.[44][77][78][79]

System security[edit]

 

Windows Hello unlock prompt while using Enpass (a password manager)

Windows 10 incorporates multi-factor authentication technology based upon standards developed by the FIDO Alliance.[80] The operating system includes improved support for biometric authentication through the Windows Hello platform. Devices with supported cameras (requiring infrared illumination, such as Intel RealSense) allow users to log in with iris or face recognition, similarly to Kinect. Devices with supported readers allow users to log in through fingerprint recognition. Support was also added for palm-vein scanning through a partnership with Fujitsu in February 2018.[81] Credentials are stored locally and protected using asymmetric encryption.[82]

In 2017, researchers demonstrated that Windows Hello could be bypassed on fully-updated Windows 10 version 1703 with a color printout of a person's picture taken with an IR camera.[83] In 2021, researchers were again able to bypass the Windows Hello functionalities by using custom hardware disguised as a camera, which presented an IR photo of the owner's face.[84]

In addition to biometric authentication, Windows Hello supports authentication with a PIN. By default, Windows requires a PIN to consist of four digits, but can be configured to permit more complex PINs. However, a PIN is not a simpler password. While passwords are transmitted to domain controllers, PINs are not. They are tied to one device, and if compromised, only one device is affected. Backed by a Trusted Platform Module (TPM) chip, Windows uses PINs to create strong asymmetric key pairs. As such, the authentication token transmitted to the server is harder to crack. In addition, whereas weak passwords may be broken via rainbow tables, TPM causes the much-simpler Windows PINs to be resilient to brute-force attacks.[85]

When Windows 10 was first introduced, multi-factor authentication was provided by two components: Windows Hello and Passport (not to be confused with the Passport platform of 1998). Later, Passport was merged into Windows Hello.[86][82]

The enterprise edition of Windows 10 offers additional security features; administrators can set up policies for the automatic encryption of sensitive data, selectively block applications from accessing encrypted data, and enable Device Guard‍—‌a system which allows administrators to enforce a high-security environment by blocking the execution of software that is not digitally signed by a trusted vendor or Microsoft. Device Guard is designed to protect against zero-day exploits, and runs inside a hypervisor so that its operation remains separated from the operating system itself.[80][87]

Command line[edit]

The console windows based on Windows Console (for any console app, not just PowerShell and Windows Command Prompt) can now be resized without any restrictions, can be made to cover the full screen by pressing Alt+↵ Enter, and can use standard keyboard shortcuts, such as those for cut, copy, and paste. Other features such as word wrap and transparency were also added. These functions can be disabled to revert to the legacy console if needed.[88]

 

Bash for Ubuntu, running on Windows 10

The Anniversary Update added Windows Subsystem for Linux (WSL), which allows the installation of a user space environment from a supported Linux distribution that runs natively on Windows. The subsystem translates Linux system calls to those of the Windows NT kernel (only claims full system call compatibility as of WSL 2, included in a later Windows update). The environment can execute the Bash shell and 64-bit command-line programs (WSL 2 also supports 32-bit Linux programs and graphics, assuming supporting software installed,[89] and GPUs support for other uses[90]). Windows applications cannot be executed from the Linux environment, and vice versa. Linux distributions for Windows Subsystem for Linux are obtained through Microsoft Store. The feature initially supported an Ubuntu-based environment; Microsoft announced in May 2017 that it would add Fedora and OpenSUSE environment options as well.[91][92][93][94][95][96][97]

Storage requirements[edit]

To reduce the storage footprint of the operating system, Windows 10 automatically compresses system files. The system can reduce the storage footprint of Windows by approximately 1.5 GB for 32-bit systems and 2.6 GB for 64-bit systems. The level of compression used is dependent on a performance assessment performed during installations or by OEMs, which tests how much compression can be used without harming operating system performance. Furthermore, the Refresh and Reset functions use runtime system files instead, making a separate recovery partition redundant, allowing patches and updates to remain installed following the operation, and further reducing the amount of space required for Windows 10 by up to 12 GB. These functions replace the WIMBoot mode introduced on Windows 8.1 Update, which allowed OEMs to configure low-capacity devices with flash-based storage to use Windows system files out of the compressed WIM image typically used for installation and recovery.[98][better source needed][99][100] Windows 10 also includes a function in its Settings app that allows users to view a breakdown of how their device's storage capacity is being used by different types of files, and determine whether certain types of files are saved to internal storage or an SD card by default.[101]

Online services and functionality[edit]

Windows 10 introduces Microsoft Edge, a new default web browser. It initially featured a new standards-compliant rendering engine derived from Trident, and also includes annotation tools and integration with other Microsoft platforms present within Windows 10.[102][103][104] Internet Explorer 11 is maintained on Windows 10 for compatibility purposes, but is deprecated in favor of Edge and, since mid-June 2022, is no longer supported on editions which follow Microsoft's Modern Lifecycle Policy.[105][106][107][108] The initial version of Edge was later succeeded by a new iteration derived from the Chromium Project and Blink layout engine,[109] which replaced the previous EdgeHTML-based version of Edge (renamed "Microsoft Edge Legacy"),[110] and is bundled with the OS by default from build 20H2 onwards.[111]

Windows 10 incorporates a universal search box located alongside the Start and Task View buttons, which can be hidden or condensed into a single button.[112][113] Previous versions featured Microsoft's intelligent personal assistant Cortana, which was first introduced with Windows Phone 8.1 in 2014, and supports both text and voice input. Many of its features are a direct carryover from Windows Phone, including integration with Bing, setting reminders, a Notebook feature for managing personal information, as well as searching for files, playing music, launching applications and setting reminders or sending emails.[114][115][74] Since the November 2019 update, Microsoft has begun to downplay Cortana as part of a repositioning of the product towards enterprise use, with the May 2020 update removing its Windows shell integration and consumer-oriented features.[116][117][112][118]

Microsoft Family Safety is replaced by Microsoft Family, a parental controls system that applies across Windows platforms and Microsoft online services. Users can create a designated family, and monitor and restrict the actions of users designated as children, such as access to websites, enforcing age ratings on Microsoft Store purchases, and other restrictions. The service can also send weekly e-mail reports to parents detailing a child's computer usage. Unlike previous versions of Windows, child accounts in a family must be associated with a Microsoft account‍—‌which allows these settings to apply across all Windows 10 devices that a particular child is using.[119][120]

Windows 10 also offers the Wi-Fi Sense feature originating from Windows Phone 8.1; users can optionally have their device automatically connect to suggested open hotspots, and share their home network's password with contacts (either via SkypePeople, or Facebook) so they may automatically connect to the network on a Windows 10 device without needing to manually enter its password. Credentials are stored in an encrypted form on Microsoft servers and sent to the devices of the selected contacts. Passwords are not viewable by the guest user, and the guest user is not allowed to access other computers or devices on the network. Wi-Fi Sense is not usable on 802.1X-encrypted networks. Adding "_optout" at the end of the SSID will also block the corresponding network from being used for this feature.[121]

Universal calling and messaging apps for Windows 10 are built in as of the November 2015 update: Messaging, Skype Video, and Phone. These offer built-in alternatives to the Skype download and sync with Windows 10 Mobile.[122][123]

Multimedia and gaming[edit]

See also: List of Xbox Live Games on Windows 10

Windows 10 provides greater integration with the Xbox ecosystem. Xbox SmartGlass is succeeded by the Xbox Console Companion (formerly the Xbox app), which allows users to browse their game library (including both PC and Xbox console games), and Game DVR is also available using a keyboard shortcut, allowing users to save the last 30 seconds of gameplay as a video that can be shared to Xbox Live, OneDrive, or elsewhere.[124][125] Windows 10 also allows users to control and play games from an Xbox One console over a local network.[126] The Xbox Live SDK allows application developers to incorporate Xbox Live functionality into their apps, and future wireless Xbox One accessories, such as controllers, are supported on Windows with an adapter.[127] Microsoft also intends to allow cross-purchases and save synchronization between Xbox One and Windows 10 versions of games; Microsoft Studios games such as ReCore and Quantum Break are intended as being exclusive to Windows 10 and Xbox One.[128]

Candy Crush Saga and Microsoft Solitaire Collection are also automatically installed upon installation of Windows 10.[129][130]

Windows 10 adds native game recording and screenshot capture ability using the newly introduced Game Bar. Users can also have the OS continuously record gameplay in the background, which then allows the user to save the last few moments of gameplay to the storage device.[131]

Windows 10 adds FLAC and HEVC codecs and support for the Matroska media container, allowing these formats to be opened in Windows Media Player and other applications.[132][133][134] Windows Media Center is no longer bundled.[135]

Windows 10 includes DirectX 12, alongside WDDM 2.0.[136][137] Unveiled March 2014 at GDC, DirectX 12 aims to provide "console-level efficiency" with "closer to the metal" access to hardware resources, and reduced CPU and graphics driver overhead.[138][139] Most of the performance improvements are achieved through low-level programming, which allow developers to use resources more efficiently and reduce single-threaded CPU bottlenecking caused by abstraction through higher level APIs.[140][141] DirectX 12 will also feature support for vendor agnostic multi-GPU setups.[142] WDDM 2.0 introduces a new virtual memory management and allocation system to reduce workload on the kernel-mode driver.[136][143]

Font support[edit]

Main article: List of typefaces included with Microsoft Windows

Windows 10 adds three new default typefaces compared to Windows 8, but omits several others. The removed typefaces are available in supplemental packs and may be added manually over a non-metered internet connection.

Editions and pricing[edit]

Main article: Windows 10 editions

Windows 10 is available in five main editions for personal computing devices; the Home and Pro editions of which are sold at retail in most countries, and as pre-loaded software on new computers. Home is aimed at home users, while Pro is aimed at power users and small businesses. Each edition of Windows 10 includes all of the capabilities and features of the edition below it, and add additional features oriented towards their market segments; for example, Pro adds additional networking and security features such as BitLocker, Device Guard, Windows Update for Business, and the ability to join a domain. Enterprise and Education, the other editions, contain additional features aimed towards business environments, and are only available through volume licensing.[144][145]

As part of Microsoft's unification strategies, Windows products that are based on Windows 10's common platform but meant for specialized platforms are marketed as editions of the operating system, rather than as separate product lines. An updated version of Microsoft's Windows Phone operating system for smartphones, and also tablets, was branded as Windows 10 Mobile.[146] Editions of Enterprise and Mobile will also be produced for embedded systems, along with Windows 10 IoT Core, which is designed specifically for use in small footprint, low-cost devices and Internet of Things (IoT) scenarios and is similar to Windows Embedded.[144][145]

On May 2, 2017, Microsoft unveiled Windows 10 S (referred to in leaks as Windows 10 Cloud), a feature-limited edition of Windows 10 which was designed primarily for devices in the education market (competing, in particular, with Chrome OS netbooks), such as the Surface Laptop that Microsoft also unveiled at this time. The OS restricts software installation to applications obtained from Microsoft Store; the device may be upgraded to Windows 10 Pro for a fee to enable unrestricted software installation. As a time-limited promotion, Microsoft stated that this upgrade would be free on the Surface Laptop until March 31, 2018.[147] Windows 10 S also contains a faster initial setup and login process, and allows devices to be provisioned using a USB drive with the Windows Intune for Education platform.[148][149][150][151][152] In March 2018, Microsoft announced that Windows 10 S would be deprecated because of market confusion and would be replaced by "S Mode", an OEM option wherein Windows defaults to only allowing applications to be installed from Microsoft Store, but does not require payment in order to disable these restrictions.[153][154]

Preview releases[edit]

See also: Windows Insider

public beta program for Windows 10 known as the Windows Insider Program began with the first publicly available preview release on October 1, 2014. Insider preview builds are aimed towards enthusiasts and enterprise users for the testing and evaluation of updates and new features.[155] Users of the Windows Insider program receive occasional updates to newer preview builds of the operating system and will continue to be able to evaluate preview releases after general availability (GA) in July 2015‍—‌this is in contrast to previous Windows beta programs, where public preview builds were released less frequently and only during the months preceding GA.[43][45][156][155][157] Windows Insider builds continued being released after the release to manufacturing (RTM) of Windows 10.[158][159]

Public release[edit]

On July 29, 2015, Microsoft officially announced that Windows 10 would be released for retail purchase as a free upgrade from earlier versions of Windows. In comparison to previous Windows releases, which had a longer turnover between the release to manufacturing (RTM) and general release to allow for testing by vendors (and in some cases, the development of "upgrade kits" to prepare systems for installation of the new version), an HP executive explained that because it knew Microsoft targeted the operating system for a 2015 release, the company was able to optimize its then-current and upcoming products for Windows 10 in advance of its release, negating the need for such a milestone.[160][better source needed]

The general availability build of Windows 10, numbered 10240, was first released to Windows Insider channels for pre-launch testing on July 15, 2015, prior to its formal release.[161][162] Although a Microsoft official said there would be no specific RTM build of Windows 10, 10240 was described as an RTM build by media outlets because it was released to all Windows Insider members at once (rather than to users on the "Fast ring" first), it no longer carried pre-release branding and desktop watermark text, and its build number had mathematical connections to the number 10 in reference to the operating system's naming.[163][164][165][166][167][168] The Enterprise edition was released to volume licensing on August 1, 2015.[169]

Windows 10 is distributed digitally through the "Media Creation Tool", which is functionally identical to the Windows 8 online installer, and can also be used to generate an ISO image or USB install media.[170] In-place upgrades are supported from most editions of Windows 7 with Service Pack 1 and Windows 8.1 with Update 1, while users with Windows 8 must first upgrade to Windows 8.1. Changing between architectures (e.g., upgrading from 32-bit edition to a 64-bit editions) via in-place upgrades is not supported; a clean install is required.[171][172] In-place upgrades may be rolled back to the device's previous version of Windows, provided that 30 days have not passed since installation, and backup files were not removed using Disk Cleanup.

Windows 10 was available in 190 countries and 111 languages upon its launch, and as part of efforts to "re-engage" with users in China, Microsoft also announced that it would partner with Qihoo and Tencent to help promote and distribute Windows 10 in China, and that Chinese PC maker Lenovo would provide assistance at its service centers and retail outlets for helping users upgrade to Windows 10.[173][174][175] At retail, Windows 10 is priced similarly to editions of Windows 8.1, with U.S. prices set at $119 and $199 for Windows 10 Home and Pro respectively. A Windows 10 Pro Pack license allows upgrades from Windows 10 Home to Windows 10 Pro.[176][177] Retail copies only ship on USB flash drive media; however, system builder copies still ship as DVD-ROM media.[178] New devices shipping with Windows 10 were also released during the operating system's launch window.[179]

Windows RT devices cannot be upgraded to Windows 10.[172][180]

Free upgrade offer[edit]

Main article: Windows 10 editions § Free upgrade

During its first year of availability,[181] upgrade licenses for Windows 10 could be obtained at no charge for devices with a genuine license for an eligible edition of Windows 7 or 8.1.[177][182][183]

This offer did not apply to Enterprise editions, as customers under an active Software Assurance (SA) contract with upgrade rights are entitled to obtain Windows 10 Enterprise under their existing terms. All users running non-genuine copies of Windows, and those without an existing Windows 7 or 8 license, were ineligible for this promotion; although upgrades from a non-genuine version were possible, they result in a non-genuine copy of 10.[158][173][183][184][185]

On the general availability build of Windows 10 (the original release), to activate and generate the "digital entitlement" for Windows 10, the operating system must have first been installed as an in-place upgrade. During the free upgrade, a genuineticket.xml file is created in the background and the system's motherboard details are registered with a Microsoft Product Activation server. Once installed, the operating system can be reinstalled on that particular system via normal means without a product key, and the system's license will automatically be detected via online activation - in essence, the Microsoft Product Activation Server will remember the system's motherboard and give it the green light for product re-activation.[171][186][187] Because of installation issues with Upgrade Only installs, the November Update (version 1511) included additional activation mechanisms. This build treated Windows 7 and Windows 8/8.1 product keys as Windows 10 product keys, meaning they could be entered during installation to activate the free license, without the need to upgrade first to "activate" the hardware with Microsoft's activation servers.[188] For major Original Equipment Manufacturers (OEMs), Windows 8/8.1 and Windows 10 OEM product keys are embedded in the firmware of the motherboard and if the correct edition of Windows 10 is present on the installation media, they are automatically inputted during installation. Since the release of the Fall Creators Update (version 1709), Microsoft decided to release multi-edition installation media, to alleviate installation and product activation issues users experienced because of accidentally installing the wrong edition of Windows 10.

The Windows Insider Preview version of Windows 10 automatically updated itself to the generally released version as part of the version progression and continues to be updated to new beta builds, as it had throughout the testing process. Microsoft explicitly stated that Windows Insider was not a valid upgrade path for those running a version of Windows that is ineligible for the upgrade offer; although, if it was not installed with a license carried over from an in-place upgrade to 10 Insider Preview from Windows 7 or 8, the Insider Preview does remain activated as long as the user does not exit the Windows Insider program.[158][159]

The offer was promoted and delivered via the "Get Windows 10" application (also known as GWX), which was automatically installed via Windows Update ahead of Windows 10's release, and activated on systems deemed eligible for the upgrade offer. Via a notification area icon, users could access an application that advertised Windows 10 and the free upgrade offer, check device compatibility, and "reserve" an automatic download of the operating system upon its release.[189][190] On July 28, a pre-download process began in which Windows 10 installation files were downloaded to some computers that had reserved it. Microsoft said that those who reserved Windows 10 would be able to install it through GWX in a phased rollout process. The operating system could alternatively be downloaded at any time using a separate "Media Creation Tool" setup program, that allows for the creation of DVD or USB installation media.[170][179][191][192]

In May 2016, Microsoft announced that the free upgrade offer would be extended to users of assistive technologies; however, Microsoft did not implement any means of certifying eligibility for this offer, which some outlets thereby promoted as being a loophole to fraudulently obtain a free Windows 10 upgrade. Microsoft said that the loophole is not intended to be used in this manner.[193][194][195] In November 2017, Microsoft announced that this program would end on December 31, 2017.[196]

However, another loophole was found that allowed Windows 7 and 8.1 users upgrade to Windows 10 using existing licenses, even though the free upgrade offers officially ended in 2017. No word from Microsoft was given whether it will be closed[197] and some outlets have continued to promote it as a free method of upgrading from the now-unsupported Windows 7.[198]

Licensing[edit]

During upgrades, Windows 10 licenses are not tied directly to a product key. Instead, the license status of the system's current installation of Windows is migrated, and a "Digital license" (known as "Digital entitlement" in version 1511 or earlier) is generated during the activation process, which is bound to the hardware information collected during the process. If Windows 10 is reinstalled cleanly and there have not been any significant hardware changes since installation (such as a motherboard change), the online activation process will automatically recognize the system's digital entitlement if no product key is entered during installations. However, unique product keys are still distributed within retail copies of Windows 10. As with previous non-volume-licensed variants of Windows, significant hardware changes will invalidate the digital entitlement, and require Windows to be re-activated.[171][186]

Updates and support[edit]

Main article: Windows 10 version history

Unlike previous versions of Windows, Windows Update does not allow the selective installation of updates, and all updates (including patches, feature updates, and driver software) are downloaded and installed automatically. Users can only choose whether their system will reboot automatically to install updates when the system is inactive, or be notified to schedule a reboot.[199][200] If a wireless network is designated as "Metered"—a function which automatically reduces the operating system's background network activity to conserve limits on Internet usage—most updates are not downloaded until the device is connected to a non-metered network. Version 1703 allows wired (Ethernet) networks to be designated as metered, but Windows may still download certain updates while connected to a metered network.[201][202]

In version 2004, by installing the August 2020 security update and later versions, driver and non-security updates pushed via Windows Update that are considered optional are no longer automatically downloaded and installed in their devices. Users can access them on Settings > Update & Security > Windows Update > View optional update.[203]

Updates can cause compatibility or other problems; a Microsoft troubleshooter program allows bad updates to be uninstalled.[204][205]

Under the Windows end-user license agreement, users consent to the automatic installation of all updates, features and drivers provided by the service, and implicitly consent "without any additional notice" to the possibility of features being modified or removed.[206][207][208] The agreement also states, specifically for users of Windows 10 in Canada, that they may pause updates by disconnecting their device from the Internet.[209]

Windows Update can also use a peer-to-peer system for distributing updates; by default, users' bandwidth is used to distribute previously downloaded updates to other users, in combination with Microsoft servers. Users can instead choose to only use peer-to-peer updates within their local area network.[210]

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